DAY 14

29.01.2023

Session I -Artificial intelligence -Dr. Puneet Modgil

Talk to books- Introduced by Google 

                      -natural language

1 open ai. for-for writing ,creating for us .

copyright protected books are not able read.

Google scholar -Research paper about 

2 copy.ai-I want to write a.............

               -blog tool for writing content on blog (Eng only )

               -blog intro -blog title 

               - professional -create content -copy and page font ...

  GPT 3,GPT4 ,CHAT GPT

G P T -Generated Performance  Transfer

ChatGpt are free -pro paid

 tome.m create an image that and paste

ML-Machine Learning 

AL-Artificial Intelligence 

Replika.in

Session -II  Social Media  &   Academic Libraries By Mr Faizal

What is Social Media?

*Websites and applications that enable users to create and share content or to participate in social networking.

 * As Oxford Learner's Dictionary websites and software programs used for social networking.

*Most popular Social Media Global 1.Facebok 2.Twitter 3 Whatsapp 

                                                India  -1.Youtube 2.Facebook 3 Whatsapp 4.Instagram 

*Age for registering Social media -13 years 

*How Social Media helps ?

     1.S H A R E Events, Photos, Videos, Stories. Promotion.

    2  COMMUNICATE Information on Resources,Services,Information Resources,Services,Programme

   3C R E A T E A  D I A L O G U E Between understand Library/librarians

   4  E N G A G E  Virtual spaces with engaging activities

   5  F E E D B A C K Real time Feedback on Library resources and services

Why do Libraries use Social Media?

       -not about promoting the library

       -is about building brand loyalty.

       -is not about posting library news for students

       -but about building an ambassadors program

       - goal is a transition of patrons from being library users to library advocates.

Social Media Policy-Define  Your Target  Audience

         1 Who is 2.Why do you want to reach them? 3 What are their

challenges and how can you help? 3 What social platforms are they using (personally

and for work). 4 What content are they posting and engaging with?

Social Media Policy -T H I N K A B O U T

Platform

Publication Periodicity

Define how you want to library to sound on SM?

Social Media Policy C O N T E N T S -Always relevant Dynamic (Instant)

What you have now?

Images, blogs, articles, info graphics, videos, how-to guides and other helpful resources.

CATEGORIZE

Eg: Resources

Eg: Images, Greetings, Messages  ,Mix contents.

Social Media Policy -Learn from others,Contents,Hashtags,Strategies

Visit other library's Social Media pages

Social Media Policy

S O C I A L M E D I A C O N T E N T C A L E N D A R

   How to distribute your content throughout the

year.

Important Events, Days, Programmes.

Monitor what works/what not works.

A social media calendar is an overview of your

upcoming social media posts.

Organize content.

Library SM live?

Keep the Goal of Your Post Top of Mind – WHY are you posting this??

Write Compelling Headlines – precise and/or funny

Lead with the Good Stuff – give a solid overview in first phrase

Make Every Word Count – do NOT abbreviate

Keep it simple – less is more, link to the full story

Provide context – use keywords and hashtags

Graphics expand the story – visually describe your headline, scan an image or take a

picture if necessary

People make things interesting – use a conversational tone

Consider the reader – respect your audience and think twice before you post

Content.

Relevance.

Updates.

Ann Handley, Mashable,

Session III